Why Magento 2 Google Analytics Enhanced Ecommerce Tag Manager is FREE ?

We believe that to successfully operate and grow an online store, merchants need access to reliable and accurate data.

That’s why the Magento 2 Google Analytics Enhanced Ecommerce Tag Manager extension is offered for free.

Why We Made It Free

• Access to good data is essential

Every store owner should be able to track performance and customer behavior without technical barriers.

• Cleaner tracking implementation

The extension provides a simple way to set up tracking for all store events through Google Tag Manager, eliminating the need for complex custom coding.

• Seamless integration

We fully integrated the solution into the Pearl Theme and our other free extensions, ensuring compatibility and ease of use.

• Building trust

By enabling store owners to track revenue generated by our solutions, we demonstrate transparency and foster trust in the quality of our products and services.

• Giving back to the Magento community

Offering this extension for free is our way of contributing to the community and supporting merchants of all sizes.

✅ With this free extension, you can take advantage of Google Analytics Enhanced Ecommerce tracking in Magento 2, while benefiting from a cleaner, more efficient implementation powered by Google Tag Manager.

Updated on: 16/09/2025