What Are the Top Google Analytics 4 Integrations for Magento 2?

In 2023, Google officially retired Universal Analytics (UA), requiring all merchants to migrate to Google Analytics 4 (GA4) for continued tracking. For Magento 2 (Adobe Commerce) store owners, this change is not just technical—it’s strategic. Accurate tracking of the customer journey, from product impressions to checkout and purchase, is critical for making informed business decisions, optimizing marketing campaigns, and staying compliant with privacy regulations.

But not all GA4 integrations are created equal. While some provide only basic tracking, others deliver full Enhanced eCommerce event coverage, Google Ads Enhanced Conversions, server-side tracking, and Consent Mode support.

This guide explores the top GA4 integrations for Magento 2, compares their feature sets, and explains how to choose the right solution for your business.

Why GA4 + Magento 2 Is Essential

• Enhanced eCommerce Tracking: Capture product impressions, clicks, add/remove from cart, checkout steps, refunds, and completed purchases.
• Google Ads Integration: Unlock Enhanced Conversions for more accurate ad attribution and campaign optimization.
• Cross-Device Journeys: Follow shoppers across devices and channels for a holistic view of behavior.
• Event-Based Model: Track not just pageviews, but every important interaction.
• Privacy & Consent Mode: Ensure GDPR/CCPA compliance with cookie consent and Consent Mode v2.
• Future-Proofing: Stay aligned with Google’s evolving data policies.

What to Look for in a Magento 2 GA4 Extension

When evaluating a GA4 integration, consider these key criteria:

• ✅ Complete Enhanced eCommerce event coverage
• ✅ GA4 + Google Tag Manager support with ready-to-use JSON templates
• ✅ Server-Side / Measurement Protocol tracking for more accurate data
• ✅ Compatibility with the latest Magento 2 and Adobe Commerce versions (including Hyvä and Luma themes)
• ✅ Privacy features: Cookie consent, Google Consent Mode v2, bot filtering
• ✅ Ease of setup with strong documentation and support
• ✅ Scalable pricing: Free/basic vs Pro/premium options

Here are the official vendor pages for each extension:

• WeltPixel GA4 Extension
• Amasty GA4 + GTM Extension
• Meetanshi GA4 Extension
• BSS Commerce GA4 Extension
• Mageplaza GTM + GA4 Extension

Comparison of Top GA4 Integrations for Magento 2

Vendor Feature Set Breakdowns

WeltPixel GA4 Extension

• Full Enhanced eCommerce tracking: impressions, clicks, add/remove cart, checkout steps, purchases, refunds, signups, logins, searches, wishlists, comparisons.
• GA4 + GTM integration with JSON templates.
• Google Ads conversions + remarketing supported.
• Server-side tracking (Pro) via Measurement Protocol.
• Works with Magento 2.3.x – 2.4.8, Adobe Commerce, and Hyvä theme.
• Privacy tools: GDPR, cookie consent, IP anonymization.
• Pricing: $249 (Standard), $399 (Pro).

Amasty GA4 Extension

• Full GA4 + GTM support with JSON imports.
• Enhanced eCommerce: impressions, clicks, carts, checkout, promotions.
• Server-side or client-side tracking.
• Privacy: Consent Mode v2, cookie consent, GDPR.
• Hyvä & Hyvä Checkout compatible.
• Custom dimensions & variables.
• Strong documentation & support.

Meetanshi GA4 Extension

• GA4 + GTM support with JSON export/import.
• Enhanced eCommerce: carts, checkout, purchases, signups, logins, abandonments.
• Supports Google Ads conversions.
• Enhanced measurement: scrolls, site search, video, file downloads, forms.
• Multi-store, multi-currency, GraphQL.
• Compatible with Hyvä.
• No server-side tracking listed.

BSS Commerce GA4 Extension

• Direct GA4 integration (no GTM required).
• Tracks 5 default events with real-time monitoring.
• Supports custom dimensions & product attributes.
• Server-side + client-side tracking.
• Compatible with Hyvä & Hyvä Checkout.
• Works with Magento 2.4.4 – 2.4.x.
• Privacy: Consent Mode v2 + Cookie Consent module.
• Pricing: $99 CE (+$99 EE/Cloud).

Mageplaza GA4 Extension

• GTM integration with GA4 support.
• Enhanced eCommerce: impressions, carts, checkout, purchases.
• Supports Google Ads & remarketing via GTM.
• No server-side tracking.
• Compatible with Magento 2.3.x – 2.4.x & Hyvä.
• No explicit Consent Mode support listed.

How to Set Up GA4 in Magento 2 (Best Practices)

1. Prerequisites

• Create a GA4 property and Measurement ID.
• Set up a GTM account (if using GTM).
• Verify Magento 2 version compatibility.

2. Install and Configure the Extension

• Install via Composer or Magento admin.
• Enter GA4 Measurement ID and GTM container ID.
• Enable Enhanced eCommerce and map required events.

3. Validate Tracking

• Use GA4 DebugView to test event firing.
• Confirm product clicks, carts, checkout steps, and purchases.
• Validate Google Ads conversions if enabled.

4. Privacy & Consent Setup

• Configure cookie consent tools.
• Enable Google Consent Mode v2.
• Filter bot traffic for clean data.

5. Ongoing Maintenance

• Monitor updates to Magento and GA4.
• Retest tracking after theme or checkout changes.
• Review reports regularly to catch anomalies.

FAQs About Magento 2 GA4 Integrations

Q: Does GA4 support server-side tracking in Magento 2?

A: Yes, but only some extensions (e.g., WeltPixel Pro, Amasty, BSS Commerce) include server-side tracking.

Q: Will these extensions work with Hyvä theme?

A: Yes, all reviewed vendors confirm Hyvä compatibility.

Q: Are these extensions GDPR compliant?

A: Most provide privacy features; Amasty, WeltPixel, and BSS Commerce explicitly support Consent Mode v2.

Q: Do I need GTM for GA4 integration?

A: Not always. Some (like BSS Commerce) integrate directly, while others use GTM for more flexibility.

Q: What’s the difference between free and paid versions?

A: Free/basic tiers cover core tracking; paid/pro add Enhanced Conversions, server-side tracking, and better support.

Final Thoughts

For Magento 2 and Adobe Commerce merchants, choosing the right GA4 integration is critical for data accuracy and business growth.

• Manual setups (GTM or code snippets) can work for developers but are time-consuming.
• Native analytics is no longer viable with GA4.
• Third-party Magento 2 GA4 extensions are the most efficient path, delivering Enhanced eCommerce tracking, Google Ads conversions, and consent compliance out of the box.

Among available options, solutions with comprehensive event coverage, GTM integration, server-side tracking, and privacy support provide the most reliable, future-proof analytics environment.

By investing in a robust GA4 integration, Magento store owners ensure accurate insights, better ad ROI, and compliance with modern data standards—unlocking the full power of their eCommerce strategy.

Updated on: 23/09/2025