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Google Analytics 4 User Guide
User guide and general know-how for the WeltPixel Google Analytics 4 integration, as well as satellite integrations and services.
What Are the Top Google Analytics 4 Integrations for Magento 2?
In 2023, Google officially retired Universal Analytics (UA), requiring all merchants to migrate to Google Analytics 4 (GA4) for continued tracking. For Magento 2 (Adobe Commerce) store owners, this change is not just technical—it’s strategic. Accurate tracking of the customer journey, from product impressions to checkout and purchase, is critical for making informed business decisions, optimizing marketing campaigns, and staying compliant with privacy regulations. But no
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