• How to preview and monitor Google Analytics 4 events using Debug View?

  So you've just installed the Google Analytics 4 extension on your Magento 2 store and are ready to start collecting valuable data about important eCommerce events. Congratulations! If you haven't set your extension up yet, make sure you follow the steps in the documentation and the User Guide to configure iSome readers

• What Are the Top Google Analytics 4 Integrations for Magento 2?

  In 2023, Google officially retired Universal Analytics (UA), requiring all merchants to migrate to Google Analytics 4 (GA4) for continued tracking. For Magento 2 (Adobe Commerce) store owners, this change is not just technical—it’s strategic. Accurate tracking of the customer journey, from product impressions to checkout and purchase, is critical for making informed business decisions, optimizing marketing campaigns, and staying compliant with privacy regulations. But noSome readers

• How to set up Google Ads Conversion Tracking with the Google Analytics 4 Extension

  In this article, we'll be looking at how to set up Google Ads Conversion Tracking with the WeltPixel Google Analytics 4 and Google Analytics 4 PRO extensions. The process is very simple and only takes a couple of minutes, so let's dive straight in. Note: This guide assumes you already have the basic Google Analytics 4 tracking set up via the steps provided in the extension's User Guide.Few readers

• How to differentiate between Google Analytics 4 Client ID and User ID?

  If you use or have implemented Google Analytics 4, you've likely come across the terms Client ID and User ID. We're going to be exploring what these are and how you can find the values being sent for each one when using our Google Analytics 4 extension for the Magento 2 platform. What are the Client ID and User ID values? What is the Client ID? The Client ID is a unique identifier thaFew readers

• Reimporting a Google Tag Manager container - Merge and Overwrite Conflicting Tags, Triggers and Variables

  If you're using our Google Analytics 4 (standard or PRO) extension and are upgrading to a version equal to or newer than 1.12.0, you'll need to reimport your JSON container into Google Tag Manager to refresh the Tags, Triggers and Variables. This version introduces a few adjustments to the dataLayer, which also requires the modification of imported variables. The process is quite simple, and can be done by following the steps below: Head into the extension's Magento Admin configuration andFew readers

• How to confirm Meta Pixel (Facebook Pixel) Dataflow after configuring via the Google Analytics 4 PRO Integration

  If you're using the PRO version of our Google Analytics extension, starting with version 1.12.5, you have access to an insanely easy-to-setup integration with Meta Pixel (formerly Facebook Pixel), which you can set up via the Magento Admin by simply pasting in your Meta Pixel Tracking Code and selecting which events you'd like to track! The purpose of this guide is to help you find out exactly how you can coFew readers

• Google Analytics 4 - Using Custom Dimensions

  With Google Analytics 4 (and formerly, Universal Analytics), merchants have the option of employing a useful functionality called Custom Dimensions. Custom Dimensions help to enrich the data processed by Google Analytics and allow for the building of custom reports based on that enrichment. This functionality is extremely useful when the predefined metrics and dimensions that Google Analytics offers are simply not enough. Our Google Analytics 4 and Google Analytics 4 PRO extensions allow you toFew readers

• Magento 2 Google Tag Manager / Google Analytics 4 - Missing or incomplete transactions/revenue

  One of the most crucial functionalities an online store can benefit from is good data analytics. This is achieved by proper implementation of Google Analytics tracking, and, more recently, Google Analytics 4. For the Magento 2 platform, we've made this process a simple one via our hugely popular Magento 2 Google Tag Manager - Enhanced eCommerce (Universal Analytics) extension, which is used by over 11000Few readers

• Upgrading from Deprecated Google Tag Manager Extension to GA4

  Upgrading from Deprecated Google Tag Manager Extension to GA4Few readers